Corporate Advertising Campaigns for Consumers

Abstract Corporate advertising campaigns impacts greatly public opinion especially on the need of environmental responsibility. The advertising campaigns are used as means of reaching larger population. The study analyses issues on consumer protection and the benefits companies receive in considering stakeholders while marketing their brand products.Advertising We will write a custom research paper sample on Corporate Advertising Campaigns for Consumers specifically for you for only $16.05 $11/page Learn More The introduction provides general overview on green marketing and its impacts on consumers. Various opinions related to corporate social responsibility are detailed within the literature review followed by IAG case presentation and discussion then finally conclusion. Introduction Green marketing consists of various activities focused on satisfying human needs with ultimate reduced negative impacts on the society. This ensures that the interest of al l players, organization and consumers, are well protected. The buyer and the seller should mutually benefit from the voluntary exchange taking place within the market place. Consumers all over the world are generally becoming concerned about environmental conditions especially the advertisements on green-washing. Green-washing is a term used to refer to the various advertising and public relations used in misrepresenting organizations and products based on sustainability and environmental benefits. Research done in Australia in early 1990s, revealed that 85% of the studied sample believed in their responsibility towards the environment. Over 80% of the sample also agreed on the fact that they changed their purchasing habits owing to environmental reasons. Hence, the conclusion that environmentally friendly firms involved in marketing, have competitive advantage over those marketing non-environmentally responsible goods (McDonnell and Bartlett, 2009, pp. 63-70). It is important for f irms to realize their role within the wider society, hence conduct their activities in an environmentally responsible manner. This normally arises from the belief that profit related objectives should be achieved alongside environmental objectives.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Governments always strive to protect consumers from marketing related activities through creation of regulations relating to environmental marketing. The attempts made by governments to protect consumers from various exploitations provide consumers with opportunity of making informed decisions (McDonnell and Bartlett, 2009, pp. 63-70). Critical review of literature Corporate social responsibility together with economic and environmental responsibility has been advocated within the Australian society from 1950s. The practices have grown rapidly within the 21st century (de Bakker et al, 2005) . Environmental and social demands have become major concern to the both public and private domain, with environmental demands becoming increasingly highlighted in most publications. There are pronounced commitments by most governments around the world to protect environment through such agreements as Kyoto Protocol and IPCC (Intergovernmental Panel on Climate Change). Social responsibility of business entity incorporates various domains such as economic, legal, ethical as well as uncompromised standard expectations that consumers have over organizations at particular time frame. The actions by various business entities should foster some common good to the society beyond personal interest of the firm based on the required laws (McWilliams and Siegel, 2001, p. 117). All business organizations are actually obligated to the good of their social and natural environment. Classical requirements of organization’s social responsibilities are centred on making of profits and the rela tionship between the organization and range of stakeholders. Organizations usually affect various groups within the social environment as a consequence of their activities. Hence the focus should extend beyond economic gains and also encompass social, environmental and governance dimensions. Most organizations utilize the media when conveying important information on innovative practices they seek to legitimize. The media provides the channel through which cognitive legitimacy is built based on business organizational activities. The same channel can be used in rebuilding organizational brand image whenever in question. Business organizations normally use impression and crisis management practices to sensitize consumers on their commitment towards environmentally friendly activities. In this case study, the intended examination is geared towards rebuilding legitimacy by individual organizations.Advertising We will write a custom research paper sample on Corporate Advertising Ca mpaigns for Consumers specifically for you for only $16.05 $11/page Learn More Organization’s image can easily be built through media activities where they seek to influence public reactions towards their products, services and other related actions. On the other hand, media can as well be used by organizations to criticize others’ practices in the process of promoting their own. The effects of public reactions towards company’s brand image usually have long-term effects. Legitimacy within the marketplace is socially constructed in such a manner that the various practices provide the required blueprint on ways of approaching social interactions (McDonnell and Bartlett, 2009, pp. 63-70). Presentation of IAG case Organizations strive to promote their agendas to the public based on climate change. There has been lots of politics surrounding global environmental issues leading to emergence of various interest groups. Such groups have tried t o influence public opinions in a rather superstitious ways. However, formidable contributions have been associated with the global insurance industry. The industry has been known for its active participation in social responsibilities. One of the negative implications facing the company is the issue of running bankrupt owing to weather related disasters. Most insurance companies are in dilemma concerning future premium charges due to lack of blueprint from past climatic patterns. Insurance industry influences issues on climatic changes by insuring coal-fired power plants as well as wind farms, at the same time it promotes rates capable of facilitating emissions from various companies. The Australian Insurance Group (IAG) stands as one of the insurance groups with the belief that frequency on occurrences of natural disasters are set to occur due to the rate of global warming. Survival of most insurance firms revolves around their ability to successfully tackle issues on global warmin g with the predictions that the cost of carbon will ultimately demand business expenses in the near future. However, IAG has developed formidable strategies capable of dealing with climatic challenges. Most of the strategies are market oriented with the ability to differentiate company’s brand from others based on their focus on sustainability and environmental responsibility.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Other strategies addresses issues on carbon neutrality, climate help, discount on fuel-efficient vehicles, marketing campaigns on carbonators amongst others (McDonnell and Bartlett, 2009, pp. 63-70). IAG had plans of steering the group towards becoming carbon neutral by the year 2012. This was meant at lowering emissions by the use of carbon credits from various sources. The level of carbon emissions from the Group’s business premises in Australia decreased by approximately 18%. The adjustments included use of energy efficient lighting system, timers and adjustments on air conditioning as well as occupying an energy efficient building. The company also used, Climate Help tool, which is an online tool used by customers in the process of offsetting greenhouse emissions associated with car use. Consumers considered the process very convenient and inexpensive means of mitigating negative environmental change. The website provides information on climate change and at the same time give advice on the importance of utilizing other modes of transport and fuel-efficient cars. IAG developed an integrated multimedia campaign out of the website resulting into tremendous increase in the number of people using carbon cards (McDonnell and Bartlett, 2009, pp. 63-70). Then there was the use of GreenSafe car profiler which assisted in the examination of all motor vehicles imported into the Australian industry based on safety and environmental viability. The process makes comparison between vehicle models based on their level of emissions as well as general costs. IAG Company resorted into rewarding consumers with fuel-efficient cars hence saving on insurance costs. In another aspect, IAG plays an important role in influencing climatic reporting mechanisms in Australia. Also there is the aspect of carbonators marketing campaign by NRMA Queensland where offsetting was done for each new policy. The sale of carbonators used the initial approach of creativity before inducing price approach. This helped in differentiating the company within the market making the company experience increased policy renewals, more new customers and reduced churn (McDonnell and Bartlett, 2009, pp. 63-70). Approach towards stakeholders Corporate social responsibility within the company is clearly associated with other businesses within the market. There are possibilities of the business to be in contact and conflict with other key stakeholders based on responsible business goals, local needs, regional and global needs as well as different cultures. The concept of stakeholder engagement and communication entails marriage of determined leadership characteristics. This is since the stakeholders seem to be in competition for the same consumer base, employees, environment, society as well as suppliers. It is easier to approach stakeholders’ issues by use of relationship models such as inside-out approach where leaders manage relationships by building CSR networks across bo undaries. Information is shared with stakeholders after internal decisions are made and in the process of implementation. Fig 1: Broadcast messages supported by Sales Support Ethics Pyramid This pyramid is instrumental in incorporating ethical relations into the entire structure of public relations. It is paramount to consider ethical content and outcome of any campaign tactic. The use of Potter Box in this case would help in focusing the company’s attention towards values and loyalties capable of making accessed ethical decision. The three-step system would ensure that all the appropriate means, intent and ends are considered (Baker and Martinson, 2001). Fig 2; Adaptation for Ethics Social imagination incorporates the ability of the company to understand the community’s situation from different dimensions and perspectives. Development of social imagination requires awareness of various social dilemmas and active processes essential for interpreting environment as we ll as understanding the organization’s role within the community (Baker, 2002). Discussion of the case In the process using marketing as means of promoting green-washing, consumers need to be reassured of the fact that the advertisements are both business and environmentally oriented. The firm need to ensure that indeed their activities are genuine and not misleading to consumers (Martinson, 2000). At the same time the activities should follow all the regulations safeguarding environmental marketing. The claims should clearly detail environmental characteristics as well as state the various benefits and processes on how they are achieved. There is also need for the company to ensure that the various differences are justified besides ensuring that all set-backs are dealt with including the appropriate use of images and pictures. The process of modifying the products at times meet increased consumer perceptions which at times are never genuine, hence bowing too much to consumer pressure at times may mislead. Good example is in the use of plastic coated paper instead of clam shells which are scientifically approved to be more environmentally friendly (Marsh, 2001). Probability is high on the fact that those practices currently approved to be environmentally friendly might be harmful in the future years. Good example is in aerosol industry shifting from using CFCs to HFCs of which is currently considered to be part greenhouse gas hence harmful to the environment. Such mistakes are provided for due to the current limited scientific knowledge making firms to be uncertain on the future corrective measures that may be environmentally responsible. However, some firms have decided to become socially responsible in a silent manner without any publicity due to uncertainties which may arise in future. This can as well protect the firms from future negative consumer perceptions in case their corrective measures are proved otherwise by consumers (McDonnell and Bartlet t, 2009, pp. 63-70). Conclusion Most organizations are currently scrambling to be recognized as environmentally responsible. They tend to have competing principles and agendas targeting individual success and at the same time considering various environmental impacts within the society. Insurance has got basic concern in addressing environmental issues since most of the disasters are normally associated with natural environment. The success of most companies revolves around the appropriate decisions made by the insurance industry. The case analysed major Australian insurance company IAG, its practices and key marketing strategies. The company is portrayed as having great concern towards the environment since they have adopted various practices aimed at restoration of sanity within the environment. Their marketing strategies are also objective in such a way that they influence behavioural change towards environment amongst consumers. IAG uses its position to influence public opinion necessary for mitigating negative environmental impacts. Their practices are found to be sincere and not misleading to entire consumers within the marketplace. Proposal for better management Stakeholders are known to provide organizations with range of resources such as customers, employees and capital amongst other benefits necessary for conducting businesses. These resources create some link between stakeholders and organizations hence making organizations to be responsible for their social and legitimate actions towards consumers. The shift in thinking from financial perspective demands that business organizations consider the impact of their activities on wide range of stakeholders. Currently, there is more pressing demand from consumers on the extent to which companies deal with environmental matters. This has made organizations to play vital role in shaping public opinion and environmental policies by complying with social and stakeholder demands hence legitimizing themselves to acceptable organizational and societal practices (McDonnell and Bartlett, 2009, pp. 63-70; Baker, 1997). All forms of governmental regulations are meant to grant consumers opportunity to make better environmental decisions. However, difficulties arise especially in the point of establishing policies capable of addressing all areas of concern within the environment. Good example can be drawn from the set of regulations safeguarding environmental marketing which addresses only narrow sets of issues. Meaning that in the process of modifying consumer behaviours the government requires to establish totally different set of laws. This may result into breach of many set regulations since there is no central organization concerned with checking and controlling regulations used in the marketplace (McDonnell and Bartlett, 2009, pp. 63-70). Reference list Baker, S1997, Applying Kidder’s ethical decision-making checklist to media Ethics, Journal of Mass Media Ethics, Vol. 4, no.12, pp .197–210. Baker, S 2002, The theoretical ground for public relations practice and ethics: A Koehnian analysis, Journal of Business Ethics, vol. 35, no.3, pp.191–205. Baker, S., Martinson, D. L 2001,The TARES test: Five principles for ethical Persuasion, Journal of Mass Media Ethics vol. 3 no.16, pp. 148–175. De Bakker, F.G.A, Groenewegen, P Den Hond, F 2005, A bibliometric analysis of 30 years of research and theory on corporate social responsibility and corporate social performance, Business and Society, vol. 3 no. 44, pp. 283-317. Marsh, C. W 2001, Public relations ethics: Contrasting models from the rhetorics of Plato, Aristotle, and Isocrates, Journal of Mass Media Ethics, Vol. 3 no.16, pp. 78–98. Martinson, D. L 2000, Ethical decision making in public relations: What would Aristotle say? Public Relations Quarterly, vol. 3 no. 45, pp.18–21 McDonnell, J Bartlett, J 2009, Marketing to change Public Opinion on Climate Change: A case Study, Inte rnational Journal of Climate change, vol. 1 no. 3, pp. 63-70 McWilliams, A Siegel, D 2001, Corporate social responsibility: A theory of the firm perspective, Academy of Management Review, vol. 1 no. 26, pp.117-127. This research paper on Corporate Advertising Campaigns for Consumers was written and submitted by user Dominic Hill to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Colonialism and freedom struggle in India The WritePass Journal

Colonialism and freedom struggle in India Colonialism and freedom struggle in India Introduction:Ottoman Caliphate:Goals:Effects:Mobilization Capacity of Islam:Extra-territorial Attachments:Concept of Ummah:The Institution of Khilafat:The Balkan wars:Dimensions:Protests in India:The Rowlett Act 1919:The Jallianwala Bagh Incident, April 1919:The Non-Cooperation:The Khilafat Conference-  Karachi- July 1921:The Hijrat Movement 1920-21:The Moplah Revolt-at Malabar Coast-   Kalicut:The Increase in Violence 1921:The Developments in  Turkey:Conclusions:Related Introduction: Khilafat Movement (1919-24) was a religious-political campaign launched by the Muslims for having possession of the Ottoman Caliphate or Khilafat-e-Usmania and for not letting the Muslim holy places go under the control of the Non-Muslims. ‘Khalifa’ is an Arabic word derived from the root ‘Khalafa’ which means ‘to follow’ or ‘to come after’. During the 1st  World War  Turkey supported Germany as the country was facing massive problems. But Germany started losing its territory and so does Turkey. Turkey  had lost most of its territory in 1918 by the end of the 1st World War. During that time the main dilemma was how the allied powers would treat  Turkey, the  Ottoman Empire  or the Khilafat-e-usmania as most of its territory had been occupied in this Movement. Turkeybeing a Muslim country, the Indian Muslims realized their religious duty to help them. The other reason for supporting them was that the Indian Muslims considered Ottoman Caliphate a symbol of unity of the Muslim world as Ummah. Ottoman Caliphate: ‘Caliph’ is an Arabic word which means â€Å"a successor† or â€Å"a representative† which emphasizes religious authority for the head of state. The Islamic system of governance in which the state rules under Islamic law is known as Caliphate. To protect the Ottoman Empire from the Western countries and to overcome the Western democratic opposition inTurkey, Ottoman emperor Abdul Hamid II had launched a Pan Islamic program. This program expressed religious passion and sympathy amongst Indian Muslims. Goals: Following were the goals of the Movement:- Ottoman Caliphate should be kept secured. Turkey’s territorial harmony should be preserved. Not letting the Muslim holy places go under the control of the Non-Muslims. Effects: InIndia, this was the first religious-political Movement which gathered the common man. The Indian Muslims demanded certain safeguards from the British and they started interacting with the other communities and the Congress Party. But during that time from 1906 to 1919 politics was restricted to only educated people and also people who had enough money to spare the money involved in the politics. However it was due to Khilafat Movement where common man gathered or the ordinary Muslims were involved, people were on streets protesting. This was the 1st Movement inIndia to get common people involved in the politics. Mobilization Capacity of Islam: Khilafat Movement also showed the mobilization capacity of the Islam amongst the Muslims. It also conveyed how Islam and Islamic institutions are precious to the Indian Muslims. Thus it clearly indicated that Islam had had a lot of mobilization capacity and appeal for the common man inIndiaand elsewhere. Extra-territorial Attachments: Another characteristic of this movement is that it points out the extra-territorial attachment of the Muslims of India based on Islam. The meaning of extra-territorial is that people feel attached to a certain institutions, ideologies, beliefs that may be beyond the territorial boundaries of their own countries. And these extra-territorial attachments have always been very strong in Muslims which are based on Islam.    Concept of Ummah: The concept of Ummah is that Muslims residing in any part of the World belongs to an ideological brotherhood of Islam. It is a community based on the beliefs, teachings and principles of Islam. And therefore the concept of Ummah had a lot of Muslims coming forward during the Khilafat Movement. The Institution of Khilafat: The Indian Muslims paid much more attention to Khilafat-e-Usmania whose primary seat was inTurkeywhich had continuity from the original institution of Khilafat in Islam. Institution of Khilafat was the second aspect which created extra-territorial sentiments amongst the Muslims.    The Balkan wars: If you go back in the history to 1911-12 you will find the Balkan Wars. This war clearly signifies the strong sentiments of the Indian Muslims for other countries. During that period there was a war between Turkey and Italy and Italy was also attackingLibya.Turkeywas facing massive problems therefore the Indian Muslims sent medical delegation to provide medical assistance to the people affected by war. And now the Indian Muslims in 1919 are showing the same sentiments on the bases of Ummah. Therefore there were a lot of emotions and a lot of support for the possession of Khilafat Movement. These were some of the reasons why Khilafat Movement is so important. Dimensions: The writers and poets in Indiawere focusing on themes such as the generation and the decline of the Muslims, this all happened during the first three decades of the 20th century. And their writings clearly portray the feelings for the preservation of Khilafat and the possession of the Muslims holy places. The key role was played by the journalism which steer the direction of the struggle. There were many other themes by the writers and the poets which shaped the movement and recovered the problems faced by them. Zamindar of Zafar Ali Khan, Comrade and Hamdard of Maulana Muhammad Ali Jauhar, and Al-Hilal of Maulana Abul Kalam Azad etc. were the prominent newspapers and magazines which performed their duties to express their hatred. When these newspaper and magazines were pleading the cause of the Muslims, the Allies imposed humiliating terms on vanquished  Turkey. After the 1st World War ended,Turkey had lost many of its territories, it was in this context the Indian Muslims started a movement that is known as the Khilafat Movement. Protests in India: All India Khilafat Committee was formed at Bombay now known as Mumbai in July 1919 which shaped the activities of the Muslims regarding the Khilafat Movement. Their first Khilafat Committee conference was held in Delhiin 1919 where they used to discuss the issues occurring in the movement. In the first conference Congress leaders like Gandhi and Nehru also participated. It was due to Congress participation, the other major political parties join hands to assault the injustice with the Muslim community. Following were the steps announced: No Participation in Victory Celebrations: This was the first step taken by the participants of this Conference. As the British and the Allies had won the 1st World War they were celebrating their victory everywhere,India being a part of theBritish Empire was on the British’s side. So they decided in the Conference to boycott the victory celebration to show anger on the state of affairs and to express their point in more affective way. Boycotting British Goods: The second step which they took is to boycott British goods, the purpose of doing this was to affect their economy. By adopting this British economy would drop drastically. Non-Cooperation with the Government: This was the third step which they took during that time, the purpose of this was not at this stage but at the later stage they may also launch Non-Cooperation Movement. The second Khilafat Conference which was an important one was held inAmritsarin December 1919. All the major political parties participated in this but the highlight of this Conference was that Maulana Muhammad Ali and Shaukat Ali, who were held behind bars for breaking British law in protest of British policies, also joined the Conference after their release from prison. Without Maulana Muhammad Ali and Shaukat Ali contributions one cannot discuss the Khilafat Movement. They used to work with Congress party and also played a significant role in mobilizing the masses. They were well known as Ali brothers. The Ali brothers with several other leaders went to jail quite a few times due to shape up the Khilafat Movement and lead the Muslims. This procession happened whenever they were released. At the end of the Khilafat Conference the Congress party decided to work together as there were similar problems inIndiawhich all of them were facing. For Muslims the Khilafat Movement was their priority compared to the other issues. Congress thought of combining up with the Muslims as they were also having problems against the British for the possession of theOttoman Empire. Congress and Muslims would have more effective movements together rather than working separately as their aim is to eliminate the British from their country. One of the issues which were faced during that time was Rowlett Act, 1919. The Rowlett Act 1919: This was a kind of black law, whereby the government had the power to arrest anybody they wanted without giving them any legal facility and the right to appeal. This law was meant for any criminal activities which took place, but actually they were intern for the people involved in political activities. This act was protested by both the Hindu and Muslim communities. The Jallianwala Bagh Incident, April 1919: The Jallianwala Bagh was a place inAmritsarwhere many people of different classes and societies came in order to protest against the Rowlett Act. To this protest the British government got extremely agitated and ordered the army to kill everyone present there. The gates were shut and many rounds were fired by the British. This massacre was one of the greatest tragedies thatIndiasaw. This allowed different political parties to challenge the British authority. The Non-Cooperation: In the December of 1920 the famous Congress session was held atNagpurby Congress leader Mahatma Gandhi. Here Gandhi adopted the non-violent and non-cooperation movement. The first movement adopted by Gandhi was the non-cooperation movement and subsequently a couple of other movements were launched. The general agreement was that: People with British titles to their names had to return those titles, for example Sir which was given to the Indians had to be returned. The educational institutions and courts had to be boycotted. Anyone whose job was under the British people had to resign. Taxes should not be paid to the British Government. People resigning from military and police jobs would be decided at a later stage. This was not launched but could be thought about later on. The Khilafat Conference-  Karachi- July 1921: In July 1921, the Khilafat conference was held atKarachiwhere there were mainly Muslim participants who expressed their loyalties towards the Turkish Sultan and the Khilafat. At that time they had been removed from their territory by the British powers. To dislodge foreign forces from the mainland they welcomed the efforts of the Ataturk. At that time the Ataturk was taking various steps to remove the foreign forces from their mainland ofTurkey. They felt that something new needed to be encouraged. The Hijrat Movement 1920-21: The main reason of why the Hijrat movement took place was that the Indian Ulama or religious leaders thought ofIndiaas ‘Darul Harab’ where the Muslims were not safe. A certain place or a country where the Muslims are not allowed to perform their religious practices and activities is known as a ‘Darul Harab’. The Muslim heads (Ulama) said that the Muslims should move to the nearest safe place that was from ‘Darul Harab’ to ‘Darul Islam’. This caused a panic amongst the Muslims in India and as suggested the nearest ‘Darul Islam’ was Afghanistan which was Hijrat. A very large number of lower class people of society left India either on foot or with the help of bullock carts as the routes to Afghanistan were not developed. The properties were sold at very cheap rates as they were moving from their place to a place in search of Islam; a large scale of migration of people was seen. At first the Indians were welcomed. Later on the border was closed as the increase in the number of people could not be sustained due to Afghanistan being a poor nation and its own problems it told the Indian migrants to move back to its own country. Due to this there were loss of lives and belongings of several Muslims. Many Muslims died during this mission. Many of the people moved to Russia(Soviet Union) as they had nothing left in India. This was the way in which the Hijrat movement ended as it was all emotion based and not planned based. The End of the Khilafat Movement: This was a movement where the Muslims of British India supported the Ottoman Empire to control their holy places but gradually the movement died out. The first thing which affected the movement was the Moplah revolt in Kalicut. The Moplah Revolt-at Malabar Coast-   Kalicut: The Moplah revolt started in 1921.The descendants of Arab Muslims were called as Moplahs. In the August of 1921 there was a revolt against the Hindu landlords because of their brutal treatment towards them. This wasn’t a religious issue. The Moplahs were suffering by the actions of the landlords so they revolted against them, but the police supported the landlords. This was projected as a Hindu Muslim issue by the local Hindu Unions. Due to this there was a lot of issue against the Muslims. These issues resulted in a bitter relationship amongst the Hindus and Muslims. A negative impact was seen in the Hindu Muslim unity because of the uprising. This was a reason for the end of Khilafat movement. The Increase in Violence 1921: The second reason to why the movement did not last was an increase in Violence. The Non- cooperation movement started by Gandhi was a peaceful and non violent movement. Seeing an increase in violent activities like the Chora Chori incident in Uttar Pradesh, Gandhi decided to end the Non-cooperation movement. This affected the Khilafat movement as Gandhi’s decision to end the Non-cooperation movement was not consulted with Khilafat movement leaders which thus created distrust between the two operative parties. This was another incident which weakened the Khilafat movement. The Developments in  Turkey: This was the third reason to why the Khilafat movement ended. The Ataturk who controlled the military service emerged as leader. The powers of the Sultan were restricted. The chief of the Grand assembly was the Ataturk. Turkey abolished the Khilafat system. The Indian Muslims were fighting made no difference as the leadership had changed. This weakened the Khilafat movement in India. Conclusions: The Hindu Muslim unity phase was extremely short. It was seen that religion was a way to mobilize forces and organize masses. Extra- territorialism was the basis of the start of the movement. The Muslims suffered in the Khilafat movement.

A Visit of Charity Research Paper Example | Topics and Well Written Essays - 1750 words

A Visit of Charity - Research Paper Example She presents herself as a campfire girl whose main aim of the trip was to earn three points (Welty 216). In her trip, she carries along a potted plant which she takes to the nursing home. During her visit, she was quite surprised by the behavior of the old women that she met. The short visit to the home was quite a challenge to her that she even felt like fleeing from this bizarre location. This was mainly because of the behavior of the two women that she met in the nursing home. In the narrative, the writer, Eudora Welty presents concerns of selfishness and heartlessness among other behaviors in an ironic tone. This paper will discuss the short narrative, A Visit of Charity. This narration is largely centered on Marian; a 14-year old girl, who once visited an elderly nursing home. The setting of the narration is presented as a beaten block, and it revealed the winter sun like a block of ice (Welty 216). It is redecorated by spiky dark hedge plants. These scenarios imply the lack of warmth and affection from a society towards the isolated elderly citizens in the nursing home. Marian is the central character of the story. The aim of her visit was to earn a minimum of three points in her score. After speaking with the nurse at the main desk, she was taken to a room where she met two elderly women. She was shocked by their behaviors. This included the sheep bleating noise that was made often by one of elderly women in that room. These strange happenings scared the girl, almost making her flee the area. She had carried flowers in a pot which the nurse referred to as multiflora cineraria (Welty 216). Soon afterwards, the flowers were taken away from Marian by one of the old women in the room. The two women in the room started pointing out their thoughts about the potted plant after snatching it from Marian. She then sits back and listens to the two old women argue senselessly. One of the women claimed that the flowers belonging to Marian were